So we have a rather artificial situation at the moment where you see PhysX in games, but it isn’t because the game developer wants it in there.” “They’re not doing it because they want it they’re doing it because they’re paid to do it. “The problem with that is obviously that the game developer doesn’t actually want it,” he says. However, Huddy spends a lot of time talking with game developers in his role, and he reckons that most devs would much rather Nvidia kept its hands off. There’s nothing wrong with this, you might think. Speaking to THINQ, AMD’s senior manager of developer relations, Richard Huddy, said: “What I’ve seen with physics, or PhysX rather, is that Nvidia create a marketing deal with a title, and then as part of that marketing deal, they have the right to go in and implement PhysX in the game.”
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